Technology is constantly evolving and shaping the way businesses interact with their customers/clients. Naturally then, it’s not surprising that the fitness industry has seen some tremendous leaps forward in terms of interactive fitness technology, advanced workout equipment, and immersion.
This is why John Ford, the Co-CEO of Netpulse, is so vehement about the future of connected fitness. John began his fitness technology career as the founder of Virtual Active, an immersive video exercise experience and now spends his time developing similar solutions for prominent fitness companies.
As John explains in his presentation, connected fitness is a way to entertain, motivate, and grow a client base, especially because fitness enthusiasts are more likely to be consistent if they enjoy their experience in the gym. By utilising the technology we have at our disposal these days, connected fitness lets gym-goers escape from the monotony of running on a treadmill while staring into space. Instead, wouldn’t it be more exciting to take a bike ride up a scenic mountain road while in the comfort of the gym?
But that’s just one positive aspect of connected fitness, with other perks being the ability for customers/gym members to communicate data directly to their trainers, or even being rewarded for accomplishing certain milestones and personal records in the gym. The idea of connected fitness is to keep members immersed and engaged so they don’t feel like their exercise regimen is just a means to an end.
Moreover, as John touches on in his video presentation, connected fitness is great for business. By drawing in gym members, continually capturing data and generating new content, members will be more likely to stick around and bring in extra revenue. Not to mention that connected fitness is a great way to drive sales and rewards. It’s all about reaching out at the right time and to the right customers.
Read the full story on the Matrix website: www.resources.jhta.com.au/matrix-fitness-blog/why-connected-fitness-is-good-for-business