Advocacy & representation
We carry the sector's interests to government, regulators and decision-makers — pressing for policy that keeps facilities open, safe and well-funded.
National Peak Body · Established Across Australia
Aquatic and leisure facilities, working together for the community.
ALFA unites the people, places and suppliers behind Australia's public pools, aquatic centres and leisure venues — championing better standards, stronger advocacy and a more capable workforce.
1,900+Leisure facilities nationwide
650+Councils that own & operate them
50,000People employed in the sector
260MCommunity visits every year
What we do
One national voice for a sector that touches every Australian community.
For generations, public swimming pools and leisure centres have been a backbone of community health and connection. ALFA brings the regional associations that have served this industry together — so the people who run these facilities are heard, supported and equipped to do it well.
Standards & leadership
From water safety to facility benchmarking, we help operators measure performance, lift quality and share what genuinely works.
Professional development
Conferences, networking and learning that build careers — connecting individuals across centres, states and disciplines.
A national alliance
Built from the bodies that have served this industry for decades.
ALFA was formed by bringing long-standing state and territory associations under one banner — turning a patchwork of regional voices into a single, coordinated national presence.
- Facility operatorsCouncils and organisations that own, manage or lease aquatic and leisure venues.
- Industry professionalsManagers, coordinators, lifeguards, instructors and the people who keep centres running.
- Commercial suppliersThe companies providing equipment, services and expertise to the sector nationwide.
What's on
Where the sector meets.
Conferences, breakfasts and trade events that put operators, suppliers and partner bodies in the same room.
12Mar
National Leisure & Aquatics Conference
28May
Industry Networking Breakfast
09Sep
Excellence in Facilities Awards
Join the network
Add your facility to a stronger national voice.
Whether you run a single pool or a network of leisure centres, membership connects you to advocacy, knowledge and peers who understand the work.
Explore membership